Earn editorial backlinks from real publications through digital PR outreach that grows your domain authority sustainably.
Link building has a bad reputation because most of what gets called link building does not work. Purchased links from link farms, irrelevant directory submissions, and comment spam have no lasting positive effect and carry meaningful risk of algorithmic or manual penalties. The only links that sustainably improve rankings are editorial links from real publications that genuinely reference your content.
Digital PR outreach means identifying journalists, bloggers, and editors who write about topics related to your business and pitching them genuinely useful content or data they can reference. We start with a prospect list of 60 to 80 vetted publications, research each contact individually, and send tailored pitches with a realistic hook. Response rates on personalised outreach are significantly higher than template blasting.
We only acquire links from sites with a Domain Rating of 30 or higher, genuine editorial standards, and real traffic. Each link is logged with the page it is from, the anchor text used, the date it went live, and the date it was indexed. You see exactly what you paid for.
Over-optimized anchor text is one of the more common link building mistakes. We maintain a natural anchor text distribution across the links we build, tracking exact match, partial match, branded, and generic anchors. The anchor text strategy document explains the distribution we are targeting and why.
Free audit. Written findings in 3 business days. No commitment.