Keyword Strategy

The keyword map most agencies skip

Keyword strategy is often reduced to a spreadsheet of terms sorted by monthly search volume. That misses the point. The Keyword Strategy service builds a full picture of the semantic territory your business operates in: what people search, what they mean when they search it, how competitive each term is, and how different terms relate to each other topically.

Topical clusters, not keyword lists

Modern search engines reward sites that demonstrate comprehensive knowledge of a topic, not sites that target isolated keywords. We build a topical cluster map showing how your target keywords group into themes, which hub pages should exist, which supporting content should link to them, and in what order to build the cluster for maximum impact.

Competitor gap analysis

We compare your current keyword footprint against your three most direct competitors. Terms they rank for on pages one and two that you do not are mapped as gap opportunities, filtered by difficulty and commercial value. This gives you a concrete list of achievable targets based on real competitive data.

The deliverable is a keyword map document plus a 3-month content calendar that sequences which pieces to produce first, briefed by search intent. The 45-minute presentation at the end walks through the logic so your content team can continue the work independently.